Kenzo presents first fashion show in China

Kenzo-clad models walked down a breezy open-air runway on Friday for the French fashion brand's first-ever show in China. The country's vast pool of consumers is critical to the luxury market, and top brands like Kenzo are turning to wooing them on their own turf as domestic high-end shopping rises.

Kenzo already operates 40 stores in mainland China, and the show is part of its policy of "reinforcing its strong commitment and growing presence in the Chinese market", a statement announcing the show said. 

The Shanghai venue was chosen to match that of the Paris show, which took place on the footbridge that links to the Eiffel Tower over the River Seine in June. Kenzo is part of the LVMH group, which includes dozens of brands like Louis Vuitton, Dior and Tiffany.